I think saughton hit the nail on the head..it's bollocks..but intersting bollocks.I mean..
must be turning in his grave..beatles dug Rocknroll & doowop..put in suits to make 'em cleancut
Like most gangs of their time, The Mods had a very distinct, yet common interest in music. While the Beatles were enjoying immense popularity and success among Britain's mainstream society in the early 1960's, the first-wave of Mods pursued a different sound. They adopted modern jazz, which was a style of music originated in Black America. Through the jazz music of Black America, the Mods appeared to distinguish themselves from mainstream society. They seemed to be attracted to the "cool" demeanor and elegant clothing possessed by jazz musicians, and strived to emulate their style.
The American Jazz records were difficult to obtain in Liverpool, but the Mods preferred it this way. They hated commercialism and were drawn towards obscurity in their taste of music. As jazz grew in popularity, Mods began listening to Blues, Soul, Rhythm & Blues, and then moved on to Jamaican Bluebeat and Ska to stay ahead of the mainstream.
The Mods sparked a nationwide enthusiasm for Rhythm & Blues music that surpassed Jazz as the music of choice for young adults. They preferred the British bands who played a Rhythm & Blues style of music, such as The Rolling Stones, The Yardbirds, The Pretty Things, The Kinks, The Cyril Davis All-Stars, The Downliners, and The Small Faces.
The most popular and revolutionary band who could be labeled as Mods themselves were the High Numbers, later renamed The Who. They wore Mod outfits, had Mod hairstyles, and sang blues-based songs about being Mods, such as "I'm the Face", and "My Generation". The Who's performance often included Pete Townshend (guitarist) smashing his guitar into the speakers, as well as Keith Moon (drummer) knocking over his drums. The Who's violence on stage personified the aggression inherent in the Mod subculture.
The Mods frequented clubs such as the Crawdaddy Club in Richmond, and the Flamingo and Marquee in Soho. These clubs provided Mods with a place to exchange records and create new dances such as the Shake, the Block, and the Bang.
The television show "Ready, Steady, Go!" recreated the Mod club scene on a larger scale. Mods outside of London could tune in and stay current with the latest fashions, music, dances, and slang each week. Bands such as The Who and The Small Faces performed in front of a live audience of dancers and spread the Mod culture throughout Britain.